Hospitality Horizons 2026: Six Investment Trends Shaping Hotels and Property
The hospitality and property investment landscape in 2026 is undergoing a profound transformation driven by six key trends. Institutional capital is flowing into hotels at unprecedented levels, reshaping ownership structures and financing strategies. Sustainability and ESG compliance have become critical, with investors prioritizing green initiatives to meet traveler expectations and regulatory demands. Branded residences and mixed-use developments are gaining traction, blending hospitality with lifestyle living for diversified revenue streams. Asset repositioning is accelerating as investors seek value-add opportunities through conversions and rebranding. Meanwhile, tourism recovery across Asia-Pacific hotspots—such as Singapore, Japan, and Australia—is fueling demand for both urban and resort properties. Finally, technology and hyper-personalization are redefining guest experiences, creating competitive advantages for forward-thinking operators. Join Steve Carroll, CBRE’s Head of Hotels & Hospitality for Asia Pacific, as he explores these trends and shares actionable strategies to future-proof portfolios in a dynamic global market.
Speaker Profile: Steve Carroll
Steve Carroll is the Head of Hotels & Hospitality for Asia Pacific at CBRE, the world’s largest commercial real estate services and investment firm. With over two decades of experience in hospitality investment and capital markets, Steve has advised on some of the region’s most significant transactions, including the US$1 billion sale of InterContinental Hong Kong and acquisitions of luxury brands such as Six Senses and Regent Hotels. His expertise spans hotel investment strategies, asset repositioning, and integrated financing solutions, making him a trusted advisor to global investors and operators. At CBRE, Steve leads a team that delivers market intelligence and strategic advisory across Asia Pacific, helping clients navigate evolving trends in tourism recovery, ESG compliance, and mixed-use developments. His insights empower stakeholders to capitalize on emerging opportunities and future-proof their portfolios in a rapidly changing hospitality landscape.
